Pharmaceutical companies spend exponentially more money and other resources on medico-marketing then they do on research. Over $57 billion per year (that’s billion, with a “b”) in 2005. “Pharmarketing” is highly controversial. However, it’s ubiquitous nature can be a beneficial to the opportunistic student.
When a moment (or ad) presents itself, read, or listen up. Review the drug trade and generic name, side effects, contraindications… Repetition via different media, at different times, in varied locations reinforces learning and memory.
Another benefit? Some of the most frequently prescribed drugs and those that are being pushed out the hardest by pharmaceutical companies are the meds in the media that also end up in your med pass. In nursing, learning must be continual to stay up to date on changes and advances in evidence based practice, in protocol, in research… New developments arise every moment of every day. Creating a habit of catching learning opportunities can be a powerful tool to keep in your nursing bag throughout your career as a nurse.
So next time a pharm-mercial pops on, or a full-page magazine ad presents itself; listen up, give it a quick scan and solidify your learning on-the-go!